Over the past year, I‘ve had hundreds of conversations with business leaders about AI. The pattern…
Category: Health
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AI marketing predictions that will shape 2026
Marketing is set for its most transformative year in decades, according to major AI predictions for…
Claude vs. ChatGPT: A marketer’s guide to choosing AI
“What’s better: Claude or ChatGPT?” is the mind-boggling question every marketer is asking right now. As…
Marketing experiments every growth team should run
Every reliable tactic marketers now love, from video content to email marketing and blogging, was once…
8 generative engine optimization best practices your strategy needs
Despite what the headlines would have you believe, artificial intelligence (AI) isn’t new. The term and…
What is an attribution window in marketing? What marketers need to know
An attribution window is the defined time period when a marketing touchpoint — such as an…
Adaptive marketing: Proven strategies for growing companies
The best marketing isn’t chiseled in stone. Apative marketing is alive, responding to new tools, shifting…
Email marketing reporting: Our top best practices and tool recommendations for 2026
Here’s a (maybe) mildly spicy hot take: Email marketing reporting is the backbone of any performance-focused…
Eli Lilly CEO says Medicare coverage of obesity drugs could 'change the game' for upcoming pill launch
Eli Lilly CEO Dave Ricks on Friday said upcoming Medicare coverage of obesity drugs could be…
Introducing the Agentic Customer Platform
The Gap Between Output and Outcomes Over the past two years, I’ve had hundreds of conversations…